Galderma Urges Women and Men to Break the Ice About Frown Lines
Galderma Urges Women and Men to Break the Ice on a Conversation About Treating Frown Lines and Fear of the Frozen Look 74% of Women and Men Would Be More Interested in Treatment If Results Looked Natural, According to New Survey
FORT WORTH, Texas – April 12, 2016 – Despite injectable treatments like Dysport®* (abobotulinumtoxinA) 300 Units for Injection and professional techniques that enable natural- looking results, concerns and misperceptions are still holding women and men back from treating frown lines between the eyebrows. A first-of-its-kind survey commissioned by Galderma, a global leader focused on medical solutions in skin health, revealed that 74% of American women and men ages 30-50 would be more interested in treatment if results looked natural, not frozen. Despite reporting that a person with frown lines between the eyebrows looks stressed (39%), old (36%) and even angry (24%) and many realizing their face looks older than they feel, few are taking action to learn about treatment options that have natural-looking results. Less than 40% of Americans said they would be comfortable talking about their interest in treatment with a healthcare specialist.
The survey also showed digital technology has transformed Americans’ perceptions of facial aging. More than 70% of respondents report the use of technology made them realize their face looks older than they feel. For many, these digital wake-up calls – seeing themselves in selfies (43%), tagged photos (33%) on social media or “Throwback Thursday” posts (33%) – make it hard to ignore their frown lines.
“More than ever before, women and men are experiencing ‘breakthrough moments’ that create a desire to treat their frown lines between the eyebrows,” said Alisa Lask, Vice President, U.S. Marketing, Galderma Aesthetic & Corrective. “But people aren’t talking about it openly, so they don’t have the opportunity to learn about all their options for treating frown lines, including Dysport®, which is a great choice for many people interested in looking their best, with natural-looking results.”
Dysport is a prescription injection for temporary improvement in the look of moderate to severe frown lines between the eyebrows (glabellar lines) in adults less than 65 years of age.
*Please see full Important Safety Information, including Distant Spread of Toxin Effect Boxed Warning, at the end of this release.
Breakthrough Moments and Breaking the Ice
Of the individuals polled in the Break the Ice survey, a majority (64%) have noticed frown lines between their eyebrows as they age, first seeing these lines on average at age 34. Additionally, 77% reported noticing frown lines on others, such as their friends, family members and coworkers. A surprising 74% reported thinking about their face looking older one or more days a week. Men and women are more aware of their frown lines when they catch a glimpse of themselves in the mirror (70%) and get ready in the morning (56%).
“Knowing that so many people worry every week about their frown lines between the eyebrows, but that so few are comfortable discussing treatment options – even with a healthcare specialist like myself – is unfortunate,” said Dr. Paul Jarrod Frank, a dermatologist in New York City, who joined with plastic surgeon Dr. Kaveh Alizadeh and dermatologist Dr. Marina Peredo to share the survey results. “No one should have frown lines that bother them when an injectable treatment option like Dysport® can provide natural-looking results,” added Dr. Frank.
The Break the Ice survey is part of a larger consumer campaign from Galderma to show how, with the right healthcare specialist and the right products, people can get the natural-looking results they want. The Don’t Freeze Me, Dysport® Me advertising campaign currently in market speaks to the many people who want to lose their frown lines, but don’t want to lose themselves. It appeals to real people who just want to enhance their look – not change it completely. The campaign includes rich, interactive content about the real lives of the people featured in the advertisements who describe their journey and share their before and after results.
This campaign represents a substantial investment in Galderma’s mission to deliver, in partnership with healthcare professionals, insight-driven education for consumers that empowers aesthetic choice and self-confidence.
For more information about treatment options, visit www.DysportUSA.com.
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